The collection details the development and cultural and economic significance of Jamaica''s Carnival. The publication is a useful resource that openly explores emerging trends and debates in the carnival sector while mapping a course for its sustainable future. The critique of Jamaica''s Carnival is solidly framed in scholarly theory and robust methodologies to derive empirically an sound analysis and adds value to understanding this cultural phenomenon. In addition to full chapters on the critical topics, this publication features interviews from pioneers at the forefront of the development of carnival in Jamaica: including carnival band owners, event promoters, and politicians. Contributors to this volume include academics, cultural researchers and carnival arts practitioners. Despite the festival''s existence for almost 75 years, this will be the first scholarly publication dedicated to the comprehensive documentation and critique of Jamaica''s Carnival. It is therefore a pioneering project that will lay a foundation for the future study and analysis of the festival.

Autorentext
Alpha Obika is a lecturer at Caribbean School of Media and Communication. Yvette Row is an adjunct lecturer at Caribbean School of Media and Communication (CARIMAC, UWI).

Inhalt
Introduction
Chapter 1- The Emergence of Carnival in Jamaica: A historical analysis of the Festival's
Development.
Alpha Obika and Yvette Rowe
Chapter 2 - "I Will Never Miss A Next Carnival (in Jamaica) Again": The Creation of the
Fear Of Missing Out on A Carnival (FOMO-AC) by Carnival Influencers.
Kai Barratt
Chapter 3 - Carnival Couture: Visual Costume Design and Storytelling.
Rae-ann Smith
Chapter 4 - Jouvay Jonkonnu: Theater(Ing) Politics, Poetics and Pedagogy in Jamaica's.
Carnival
Marvin George and Camille Quamina
Chapter 5 - Revelations in Rhythm: A Trinbagonian's Awakening in Jamaica and Tobago.
Steffon Campbell
Chapter 6 - Dancehall vs Soca: A Critical Analysis of Jamaica's Cultural Policy Towards
Popular Music Events.
Alpha Obika
Chapter 7 - Jamaica Carnival: Articulating Power and Privilege.
Nova Gordon-Bell
Chapter 8 - Jamaica's Renaissance Man of Tourism Invests in Carnival: An Interview with
Minister of Tourism, Honourable Edmund Bartlett, OJ, CD, MP.
Alpha Obika and Yvette Rowe
Chapter 9 - Keeping Byron Lee's Legacy Alive: The Reflections of Julianne Lee.
Alpha Obika and Yvette Rowe
Chapter 10 - Taking Carnival in Jamaica to New Heights: An Interview with Kamal Bankay.
Alpha Obika and Yvette Rowe
About the Contributors
Index