Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain English guide that covers all the basics of a top notch MBA program, helping you to navigate today s most innovative business strategies.

Informationen zum Autor Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship. Peter Economy has authored or co-authored several books including Consulting For Dummies. Klappentext Covers key trends in marketing, selling, and advertising Qualify for an MBA and succeed in any business Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY® Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@www.dummies.com Find listings of all our books Choose from many different subject categories Sign up for eTips at etips.dummies.com Zusammenfassung Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. Inhaltsverzeichnis Introduction. Part I: The New, Improved World of Business. Chapter 1: The MBA in a Nutshell. Chapter 2: Today's Hottest Business Trends. Chapter 3: Entrepreneurship for Everyone. Chapter 4: Global Business: Fun and Profit in Katmandu. Chapter 5: Polish Your Crystal Ball for Some Strategic Planning. Part II: Managing a Business in the New World. Chapter 6: Managing Is Hard; Leading Is Even Harder. Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees. Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them. Chapter 9: One for All and All for One: Building Teams That Really Work. Part III: Money: What You Don't Know Will Hurt You. Chapter 10: All You Ever Wanted to Know about Accounting. Chapter 11: Working Your Way through Financial Statements. Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis. Chapter 13: Understanding Stocks and Bonds. Chapter 14: It Takes Money to Make Money. Part IV: Marketing in the New World. Chapter 15: You Are Nothing without a Customer. Chapter 16: Getting Noticed with Advertising and Promotion. Chapter 17: Navigating the New World of Selling. Part V: Other Important Stuff. Chapter 18: Manufacturing and Distribution: It's a Brave New World. Chapter 19: The Ins and Outs of Risk Management. Chapter 20: In Business, Everything Is Negotiation. Chapter 21: Econ 101: The Basics of Economics. Part VI: The Part of Tens. Chapter 22: Ten Biggest Mistakes Managers Make. Chapter 23: Ten Effective Ways to Market Your Products and Services. Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow. Index. ...

Autorentext

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship. Peter Economy has authored or co-authored several books including Consulting For Dummies.

Klappentext

Covers key trends in marketing, selling, and advertising Qualify for an MBA and succeed in any business Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY® Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@www.dummies.com

• Find listings of all our books
• Choose from many different subject categories

• Sign up for eTips atetips.dummies.com

  Inhalt

  Introduction 1

  Part I: The New, Improved World of Business 7

  Chapter 1: The MBA in a Nutshell 9

  Chapter 2: Today's Hottest Business Trends 19

  Chapter 3: Entrepreneurship for Everyone 31

  Chapter 4: Global Business: Fun and Profit in Katmandu 51

  Chapter 5: Polish Your Crystal Ball for Some Strategic Planning 69

  Part II: Managing a Business in the New World 91

  Chapter 6: Managing Is Hard; Leading Is Even Harder 93

  Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113

  Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131

  Chapter 9: One for All and All for One: Building Teams That Really Work 151

  Part III: Money: What You Don't Know Will Hurt You 167

  Chapter 10: All You Ever Wanted to Know about Accounting 169

  Chapter 11: Working Your Way through Financial Statements 191

  Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203

  Chapter 13: Understanding Stocks and Bonds 225

  Chapter 14: It Takes Money to Make Money 243

  Part IV: Marketing in the New World 261

  Chapter 15: You Are Nothing without a Customer 263

  Chapter 16: Getting Noticed with Advertising and Promotion 285

  Chapter 17: Navigating the New World of Selling 299

  Part V: Other Important Stuff 315

  Chapter 18: Manufacturing and Distribution: It's a Brave New World 317

  Chapter 19: The Ins and Outs of Risk Management 335

  Chapter 20: In Business, Everything Is Negotiation 351

  Chapter 21: Econ 101: The Basics of Economics 365

  Part VI: The Part of Tens 377

  Chapter 22: Ten Biggest Mistakes Managers Make 379

  Chapter 23: Ten Effective Ways to Market Your Products and Services 385

  Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391

  Index 395