Klappentext

Send buying indecision packing. As an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it's no wonder you're overwhelmed. For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging's potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.