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Willingness to pay (WTP) for Leisure Air Travel: From WTP Analysis to the Conception of the 3-Plane Interaction Model (3-PIM) as Decision-Making Tool for Airline Management

Von:
Alessandro Buchmann

Beschreibung

How much should a flight cost? What makes a flight valuable? Who is willing to pay the most? Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel throug...

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Beschreibung

How much should a flight cost? What makes a flight valuable? Who is willing to pay the most? Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air's perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels. Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets. How much should a flight cost? What makes a flight valuable? Who is willing to pay the most? Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air's perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels. Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.

Produktinformationen

Titel:
Willingness to pay (WTP) for Leisure Air Travel: From WTP Analysis to the Conception of the 3-Plane Interaction Model (3-PIM) as Decision-Making Tool for Airline Management
Autor:
Alessandro Buchmann
EAN:
9783038917854
ISBN:
978-3-03891-785-4
Format:
Kartonierter Einband
Herausgeber:
Dike
Genre:
Business Law
Veröffentlichung:
15.07.2025
Anzahl Seiten:
121
Gewicht:
285g
Größe:
H225mm x B155mm x T6mm
Jahr:
2025
Untertitel:
Englisch
Auflage:
1. A.
Lesemotiv:
Verstehen

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