Beschreibung

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

Autorentext
AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.

Klappentext

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.


Inhalt
The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual

Produktinformationen

Titel:	The Sport Business Future
Autor:	A. Smith   Hans Westerbeek
EAN:	9781403912671
ISBN:	978-1-4039-1267-1
Format:	Fester Einband
Genre:	Wirtschaft
Anzahl Seiten:	210
Gewicht:	504g
Größe:	H17mm x B242mm x T155mm
Jahr:	2004
Auflage:	2004