The purpose of this book is to discuss the relationship between information and distribution, with special reference to the role of the merchant in a market economy under conditions of risk and uncertainty. By working with simple models of the market economy and conducting a sequence of comparative analyses, the authors shed new light on an important yet rather neglected area in economics.

In a historical perspective, the merchants of Ohmi, the former name of Shiga Prefecture in western Japan, are known to have put great faith in the principles of Sampo Yoshi or the all-around advantages of trading. It is hoped that the results presented in this book will provide some solid ground for such an old principle that can be seen in a new light. Applications to regional and many related problems are also discussed here.

A distribution system is broadly defined as the systematic mechanisms and structures that regulate business operations, and its function isto maximize corporate value. Some of the following functions have previously been identified as distinguishing features of the Japanese distribution system compared with distribution systems in Europe and the United States: not only transactions, transportation, and storage, but also information, risk-bearing functions, and other characteristics. This book provides an overview of the distribution system in Japan, including changes that its practice have undergone and its current state; identifies current problems; and considers how these problems should be addressed.

Autorentext
Yasuhiro Sakai, Emeritus Professor: Shiga University, University of Tsukuba, Department of Economics, Shiga University, y-sakai@biwako.shiga-u.ac.jp, Banba 1-1-1, Hikone, Shiga, 522-8522, Japan
Keisuke Sasaki, Professor, Department of Economics, Toyo University, ksakik@toyo.jp, Hakusan 5-28-20, Bunkyouku, Tokyo, 112-8606, Japan

Inhalt
Part I.- Chap. 1 Information and Distribution: The Role of Merchants in the Market Economy with Demand Risk (by Sakai).- Chap. 2 Risk Aversion and Information Transmission (by Sakai).- Chap. 3 Alternative Leader-Follower Models and Distribution Systems (by Sasaki).- Chap. 4 Import Traders and Distribution Channel Choice (by Sasaki).- Chap. 5 Information Sharing as Cause Relations in Marketing (by Sasaki).- Chap. 6 Distribution Systems and Informational Goods with Network Externality (by Sasaki).- Part II.- Chap. 7 The Value of Information in Duopoly (by Sakai).- Chap. 8 Information Sharing in Oligopoly: Private Risks and Oligopoly Models (by Sakai).- Chap. 9 Risk Aversion and Information Transmission: Risks and Duopoly Models (by Sakai).- Chap. 10 Non-Profit Firms, Information and Vertical Restraints (by Sasaki).