If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

Autorentext
XAVIER GIMBERT has a PhD in Business Administration and Management, a degree in Pharmacy and an MBA from ESADE. He has been a Professor in the Department of Business Policy at ESADE since 1989, and previously spent 12 years working in business management. He combines his academic career with a business consultancy practice and membership of boards of directors. He has published several books, case studies and papers in such prestigious journals as Long Range Planning and *Harvard Deusto Business Review.

• Inhalt
  Introduction Strategic Management - Strategic Levels and Processes Key Strategic Concepts Competitive Advantage and Strategy Macro-environment - PEST Analysis, Types of Environment and Scenarios Industry - Levels and Definitions Industry (II) - Micro, Strategy, Strategic Dimensions and Groups Market - Segments, Key Success Factors and Minimum Success Factors Resources and Capabilities - Key Result Areas, Core Competences Industry Value Chain - Distributing and Changing Value Company Value Chain - Core Activities, Strategy, Outsourcing and other Perspectives Globalisation and Strategy Strategy and Crisis The Strategic Core as a Management Model in the Face of Complexity Guide to Book Chapters through the GIB Model Acknowledgements Figures