The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory. Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems. Now in the 2nd revised edition.

Autorentext

Wolfang Hackenberg

Wolfang Hackenberg worked for 14 years in various management positions at Bertelsmann,
Roland Berger Strategy Consultants, and Accenture before co-founding steercom. He worked most
recently as a partner at Accenture in the management team of the Strategy Service Line and Communications
& High Technology Practice. Today, as a managing director, Wolfgang leads steercom GmbH,
a provider of software and workshops focusing on the creation of professional presentations. He also
works as a deal coach onmajor proposals.

Carsten Leminsky

Carsten Leminsky was director of a mid-sized German company for several years before co-founding
steercom. He began his career as a consultant for strategic and organizational development at
Price Waterhouse Switzerland, then worked as an independent consultant in the high-tech and
financial industries in Europe and the Americas. Today, as a managing director, Carsten leads
steercom GmbH, a provider of software and workshops focusing on the creation of professional
presentations. He also works as a deal coach onmajor proposals.