With increasing globalization of markets, a wider array of programs has come to affect the food and agricultural marketing system, and many of today's programs are more consumer oriented than producer oriented. This book brings together the thinking of the best researchers addressing the topics involved in these programs, and provides readily understood analyses of the challenges and opportunities facing the food and agricultural industry and the programs which impact industry performance. Many public sector programs and institutions affecting food and agricultural marketing were designed in the early and mid- 1900s, and while they have been updated, new demands are constantly being placed on them. The authors discuss the increased scope, complexity, and globalization of markets, the changes in technology that brought these changes about, and the need for policy and program adjustments. They also discuss the development of supply chains domestically and globally, from farm to consumption. The book addresses the safety of the food supply from both domestic and international sources. and the need to assure security of the food supply from external events while maintaining trade and open markets. The breadth of programs treated makes this book valuable to students and scholars in agricultural economics and agribusiness management, as well as to practitioners and policy-makers in the field.

Autorentext
Dr. Alexander Krauss, World Bank

Inhalt
Part I. The Food and Agricultural Marketing System Overview.- 1. Evolution of Agricultural and Food Markets, Policies and ProgramsWalter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University.- 2. Expectations and Realities of the Food SystemJean Kinsey, Professor, University of Minnesota.- 3. History of Government's Role in the Food and Agricultural Marketing SystemRichard G. Heifner, UDSA Economic Research Service, Retired. Part II. Market Structure, the Supply Chain and Marketing Orders.- 4. Market Structure and Competition Policy--Walter J. Armbruster, President Emeritus, Farm Foundation.- 5. Managing the Supply Chain through Contracts and CooperativesRonald D. Knutson, Regents Professor Emeritus, Texas A&M University; Robert Cropp, Professor Emeritus, University of Wisconsin.- 6. Federal and State Marketing OrdersMechel Paggi, Director, Center for Agricultural Business, California State University Fresno; and Charles F. Nicholson, Professor, California Polytechnic State University, San Luis Obispo.- 7. U.S. Generic Advertising and Promotion ProgramsJohn M. Crespi, Professor and Director of Graduate Studies, Kansas State University: and Richard D. Sexton, Professor, University of California Davis.- 8. U.S. Export Market Development ProgramsShida Henneberry, Regents Professor, Oklahoma State University. Part III. Food Quality Standards, Food Safety, Border Inspection and Invasive Pests.- 9. Challenges in Choosing the Mix of Public and Private Standards for Food Quality AssuranceJulie Caswell, Professor and Department Head, University of Massachusetts Amherst.- 10. Food Safety and TraceabilityDiogo M. Souza-Monteiro, Lecturer, University of Kent, UK; and Neal Hooker, Professor, The Ohio State University.- 11. Quality Assurance for Imports and TradeWilliam Nganje, Associate Professor, Arizona State University.- 12. Non-native Pest Prevention andControl: The Role of Government Interventions and their Impact on EfficiencyDannele Peck, Assistant Professor, University of Wyoming. Part IV. Market and Consumer Information, Risk Management.- 13. Consumer Information and LabelingJayson Lusk, Professor and Willard Sparks Endowed Chair, Oklahoma State University.- 14. The Policy of Risk ManagementMatthew Roberts, Associate Professor, The Ohio State University. Part V. Societal Issues.- 15. Local Food, Organics, and SustainabilityDawn D. Thilmany McFadden, Professor, Colorado State University.- 16. Agricultural Biotechnology IssuesMichael Phillips, PhD, Technology Policy Consultant.- 17. Humane Treatment of Farm AnimalsDavid Blandford, Professor, Pennsylvania State University. Part. VI. Challenges and Opportunities.- 18. Program Challenges and Future OpportunitiesWalter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University.- Glossary of Agencies, Programs and Organizations.- Index.<