Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The volume brings together contributions from an international and influential group of scholars, who are leading debates on public diplomacy within East Asia. Where the study of public diplomacy has so far focused primarily on the West, the essays in this book highlight the distinct strategies of East Asian powers and demonstrate that understanding public diplomacy requires studying its strategies and practices outside as much as within the Western world. A focus on public diplomacy likewise gives us a more varied picture of state-to-state relations in East Asia.

Autorentext
Jan Melissen is a Senior Research Fellow at the Netherlands Institute of International Relations Clingendael in The Hague and Professor of Diplomacy at the University of Antwerp, Belgium.
Yul Sohn is a Professor and Dean of the Graduate School of International Studies at Yonsei University, Korea.

Inhalt

1. Introduction .- 2. Regionalization, Regionalism, and Double-Edged Public Diplomacy in East Asia .- 3. Soft Power and the Recalibration of Middle Powers: Comparing South Korea as an East Asian Leader with Canada as the Exemplar of the Traditional Model .- 4. Public Diplomacy, Rising Power, and China's Strategy in East Asia .- 5. The Evolution of Japan's Public Diplomacy: Haunted by its Past History .- 6. South Korea's Middle Power Activism and the Retooling of its Public Diplomacy .- 7. Indonesia's Middle Power Public Diplomacy: Asia and Beyond .- 8. Thinking East Asia, Acting Local: Constraints, Challenges, and Contradictions in Indian Public Diplomacy .- 9. Public Diplomacy and Australia's Middle Power Strategy in East Asia .- 10. US Public Diplomacy: A Model for Public Diplomacy Strategy in East Asia? .- 11. Conclusions and Key Points about Public Diplomacy in East Asia.