This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor's experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences' views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.

Autorentext

Professor/Dr. YUE Feng is director of the Institute for Translation & International Communications of Fujian Normal University (FNU) and Dean of the Department of Translation & Interpreting, College of Foreign languages, FNU. With about 100 articles, 30 books, 30 projects and 9 awards, he is the leading scholar in the field of translation in China. Apart from working for FNU, he is research affiliate, Yale University (2005) and translation supervisor with Fujian TV.