This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.

Autorentext

Thomas Cleff is a Professor of Quantitative Methods for Business and Economics at Pforzheim University, Germany, and a Research Associate at the Centre for European Economic Research (ZEW), Mannheim, Germany. Since joining Pforzheim University in 2000, Cleff has spearheaded the development of an international dual-degree program, was appointed Vice Dean in 2012 and Dean of the Business School in 2014. He is an expert on international accreditation and partnership programmes between institutions of higher education. In 2013, he became a board member at the Network of International Business and Economic Schools (NIBES), and a member of the international advisory board at the South American Education Quality Accreditation Agency (EQUAA); in 2016 he joined the AACSB Initial Accreditation Committee. He has served as a Visiting Professor at several universities, including ESCEM Tours-Poitiers, France; Simon Fraser University, Vancouver, Canada; TEC de Monterrey, Mexico; and Gadjah Mada University, Indonesia.

Cleff holds degrees in Economics and Management from Pantheon-Sorbonne University, France and the University of Wuppertal, Germany. He was a Senior Researcher at the Centre for European Economic Research (ZEW) in Mannheim from 1997 to 2000, where he led a variety of international research projects in the fields of innovation and strategic management. His main research interests are in international marketing, white-collar crime, brand research, innovation, and industry studies.

Inhalt

ContentsPreface 2

List of Figures 11

List of Tables 18

1 Statistics and Empirical Research 19

1.1 Do Statistics Lie? 19

1.2 Different Types of Statistics 21

1.3 The Generation of Knowledge Through Statistics 24

1.4 The Phases of Empirical Research 26

1.4.1 From Exploration to Theory 26

1.4.2 From Theories to Models 27

1.4.3 From Models to Business Intelligence 31

References 33

2 From Disarray to Dataset 34

2.1 Data Collection 34

2.2 Level of Measurement 35

2.3 Scaling and Coding 39

2.4 Missing Values 41

2.5 Outliers and Obviously Incorrect Values 43

2.6 Chapter Exercises 43

2.7 Exercise Solutions 44

References 45

3 Univariate Data Analysis 46

3.1 First Steps in Data Analysis 46

3.2 Measures of Central Tendency 54

3.2.1 Mode or Modal Value 54

3.2.2 Mean 55

3.2.3 Geometric Mean 60

3.2.4 Harmonic Mean 61

3.2.5 The Median 64

3.2.6 Quartile and Percentile 67

3.3 The Boxplot: A First Look at Distributions 68

3.4 Dispersion Parameters 72

3.4.1 Standard Deviation and Variance 73

3.4.2 The Coefficient of Variation 75

3.5 Skewness and Kurtosis 76

3.6 Robustness of Parameters 79

3.7 Measures of Concentration 80

3.8 Using the Computer to Calculate Univariate Parameters 83

3.8.1 Calculating Univariate Parameters with SPSS 83

3.8.2 Calculating Univariate Parameters with Stata 84

3.8.3 Calculating Univariate Parameters with Excel 85

3.9 Chapter Exercises 86

3.10 Exercise Solutions 89

References 93

4 Bivariate Association 94

4.1 Bivariate Scale Combinations 94

4.2 Association Between Two Nominal Variables 95

4.2.1 Contingency Tables 95

4.2.2 Chi-Square Calculations 97

4.2.3 The Phi Coefficient 102

4.2.4 The Contingency Coefficient 105

4.2.5 Cramer's V 107

4.2.6 Nominal Associations with SPSS 107

4.2.7 Nominal Associations with Stata 112

4.2.8 Nominal Associations with Excel 112

4.3 Association Between Two Metric Variables 114

4.3.1 The Scatterplot 114

4.3.2 The Bravais-Pearson Correlation Coefficient 117

4.4 Relationships Between Ordinal Variables 121

4.4.1 Spearman's Rank Correlation Coefficient (Spearman's rho) 123

4.4.2 Kendall's Tau (t) 128

4.5 Measuring the Association Between Two Variables with Different Scales 135

4.5.1 Measuring the Association Between Nominal and Metric Variables 135

4.5.2 Measuring the Association Between Nominal and Ordinal Variables 138

4.5.3 Association between Ordinal and Metric variables 139

4.6 Calculating Correlation with a Computer 141

4.6.1 Calculating Correlation with SPSS 141

4.6.2 Calculating Correlation with Stata 142

4.6.3 Calculating Correlation with Excel 143

4.7 Spurious Correlations 146

4.7.1 Partial Correlation 148

4.7.2 Partial Correlations with SPSS 149

4.7.3 Partial Correlations with Stata 150

4.7.4 Partial Correlation with Excel 151

4.8 Chapter Exercises 152

4.9 Exercise Solutions 158

References 164

5 Classical Measurement Theory 165

5.1 Sources of Sampling Errors 166

5.2 Sources of Nonsampling Errors 169

References 172

6 Calculating Probability 173

6.1 Key Terms for Calculating Probability 173

6.2 Probability Definitions 176

6.3 Foundations of Probability Calculus 180

6.3.1 Probability Tree 180

6.3.2 Combinatorics 181

6.3.3 The Inclusion-Exclusion Principle for Disjoint Events 187

6.3.4 Inclusion-Exclusion Principle for Nondisjoint Events 188

6.3.5 Conditional Probability 189

6.3.6 Independent Events and Law of Multiplication 190

6.3.7 Law of Total Probability 191

6.3.8 Bayes' Theorem 192

6.3.9 Postscript: The Monty Hall Problem 193

6.4 Chapter Exercises 197

6.5 Exercise Solutions 200

References 209

7 Random Variables and Probability Distributions 210

7.1 Discrete Distributions 212

7.1.1 Binomial Distribution 212

7.1.1.1 Calculating Binomial Distributions using Excel 215

7.1.1.2 Calculating Binomial Distributions using Stata 216

7.1.2 Hypergeometric Distribution 217

7.1.2.1 Calculating Hypergeometric Distributions using Excel 220

7.1.2.2 Calculating the Hypergeometric Distribution using Stata 221

7.1.3 The Poisson Distribution 222

7.1.3.1 Calculating the Poisson Distribution using Excel 224

7.1.3.2 Calculating the Poisson Distribution using Stata 225

7.2 Continuous Distributions 226

7.2.1 The Continuous Uniform Distribution 228

7.2.2 The Normal Distribution 231

7.2.2.1 Calculating the Normal Distribution using Excel 241

7.2.2.2 Calculating the Normal Distribution using Stata 242

7.3 Important Distributions for Testing 243

7.3.1 The Chi-Squared Distribution 243

7.3.1.1 Calculating the Chi-Squared Distribution using Excel 245

7.3.1.2 Calculating the Chi-Squared Distribution using Stata 246

7.3.2 The t-Distribution 247

7.3.2.1 Calculating the t-Distribution using Excel 249

7.3.2.2 Calculating the t-Distribution using Stata 250

7.3.3 The F-distribution 251

7.3.3.1 Calculating the F-Distribution using Excel 252

7.3.3.2 Calculating the F-Distribution using Stata 253

7.4 Chapter Exercises 254

7.5 Exercise Solutions 258

References 268

8 Parameter Estimation 269

8.1 Point estimation 269

8.2 Interval estimation 277

8.2.1 The confidence interval for the mean of a population (m) 277

8.2.2 Planning the sample size for mean estimation 284

8.2.3 Confidence intervals for proportions 287

8.2.4 Planning sample sizes for proportions 290

8.2.5 The confidence interval for variances 291

8.2.6 Calculating confidence intervals with the computer 292

8.2.6.1 Calculating confidence intervals with E…