This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.

MiloS Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

Autorentext

Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.

Milo Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

Inhalt
1.A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Milo Gregor)

Part I. Baltic States2.Characteristics of the Baltic States (Vít Hlouek)3.Estonia (Marju Lauristin, Sten Hansson)4.Latvia (Ieva Brzia)5.Lithuania (Ingrida Unikait Jakuntaviien)6.Summary for the Baltic States (Otto Eibl)
Part II. Central Europe7.Characteristics of the Central Europe (Lubomír Kopeek)8.Czech Republic (Milo Gregor)9.Hungary (Gabriella Szabo, Balazs Kiss)10.Poland (Wojciech Cwalina, Milena Drzewiecka)11.Slovakia (Jozef Zagrapan)12.Summary for Central Europe (Milo Gregor)
Part III. The Balkans13.Characteristics of the Balkans (Vra Stojarová)14.Albania (Afrim Krasniqi)15.Bosnia and Herzegovina (Adnan Huski)16.Bulgaria (Ivanka Mavrodieva)17.Croatia (Marija Grbea, Berto alaj)18.North Macedonia (Mirjana Maleska)19.Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea)20.Slovenia (Alenka Kraovec, Toma Deelan)21.Serbia (Sinia Atlagi, Duan Vuievi)22.Summary for the Balkans (Milo Gregor)
Part IV. Eastern Europe23.Characteristics of Eastern Europe (Jan Holzer)24.Moldova (Igor Munteanu)25.Ukraine (Larisa Doroshenko)26.Russia (John Ishiyama)27.Summary for Eastern Europe (Otto Eibl)
Part V. Conclusion28.Conclusion (Otto Eibl, Milo Gregor)