Although cryptocurrency investment has grown in popularity in recent years, many potential investors remain reluctant to enter the industry due to a number of reasons, including a lack of basic understanding, confidence, and trust. This book addresses the issue by exploring numerous topics that contribute to the development of confidence and trust in the cryptocurrency market. This book offers a detailed examination of the background and present status of the cryptocurrency market to the leadership and development team of a cryptocurrency project with perspectives from experts in the field. It also provides invaluable insights into the future of cryptocurrency as a viable asset class and its potential to change the financial setting, and will be of interest to researchers, students, and practitioners of digital money and financial technology.

Autorentext

Ali Saeedi, CPA, is an Associate Professor of Accounting in the Business Department at the University of Minnesota, Crookston. Dr. Saeedi has taught accounting courses at undergraduate and graduate levels in Iran, Malaysia, and the United States for more than twenty years. He has authored and co-authored four books and more than 50 papers in refereed journals. His research interests include market-based accounting research, financial reporting, auditing & corporate governance, accounting information systems, blockchain & cryptocurrency, and data analytics in accounting.

Anas Al-Fattal is an Assistant Professor of Marketing in the Business Department at the University of Minnesota, Crookston. His research has been focused on marketing, cryptocurrency, consumer and organizational behavior, and applied psychology. He has lectured in business in several higher education institutions in Syria, Oman, and the US.