This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Autorentext

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland). He is also Director of the OWP program in Lausanne and Singapore, which is IMD's largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times. His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. Francisco J. Martínez-López is Professor of Business Administration at the University of Granada. Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management. He has co-edited several international journals' special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).

Inhalt

Introduction: Key Terminology and Evolution of E-business.- The E-business Strategy Framework: Overview of the E-business Strategy Framework.- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies.- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses.- Strategy Options in E-business Markets.- Creating and Sustaining a Competitive Advantage Over Time.- Exploiting Opportunities of New Market Spaces in E-business.- Creating and Capturing Value Through E-business Strategies.- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities.- Interaction With Suppliers: E-procurement.- Choosing the Appropriate E-business Strategy for Interacting With Users.- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce.- Strategies for Mobile Commerce.- Strategies for Social Commerce.- Unifying Channels to Reach Customers: Omni-Channel Strategies.- The Strategic Approach of the World's Bigges E-tailing.- Strategic Trends for E-business.- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation.- Case Studies: Digital Transformation at Axel Springer.- Dallara Automobil: Transforming a Racing Legend.- DBS Transformation (a): Becoming a World-Class Multinational Bank.- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up.- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya).- DBS Transformation (c): The World's Best Digital Bank.- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb.- Disruptive Change at Bossard With SmartFactoryLogistics.com?.- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions.- TURKCELL (A): How to Respond to Digital Disruption?.- TURKCELL (B): From a Telecom Network Operator.- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.