This book gathers high-quality research papers presented at the 2nd AUE international research conference, AUEIRC 2018, which was organized by the American University in the Emirates, Dubai, and held on November 13th-15th, 2018. The book is broadly divided into two main sections: Sustainability and Smart Business, and Sustainability and Creative Industries. The broad range of topics covered under these sections includes: risk assessment in agriculture, corporate social responsibility and the role of intermediaries, the impact of privatizing health insurance, political events and their effect on foreign currency exchange, the effect of sustainable HR practices on financial performance, sustainability integration in the supply chain and logistics, gender inequality in the MENA economies, the panel data model, the model of sustainable marketing in the era of Industry 4.0, micro-enterprises as a tool for combating unemployment, the impact of financial education and control on financial behavior, measuring financial and asset performance in agricultural firms, a comprehensive strategic approach to sustainability in the UAE, sustainability and project finance, HR analytics, FaD or fashion for organizational sustainability, a conceptual framework of sustainable competitive advantages, psychology of organizational sustainability, Blockchain technology and sustainability, veganism and sustainability, institution building from an emotional intelligence perspective, sustainable concrete production using CWP, occupants' behavior and energy usage in Emirati houses, the effect of shop lighting on consumer behavior, multimedia applications in digital transformation art, integrating biomimicry principles in sustainable architecture, experimental sustainable practices in fashion education, technology-assisted student-centered learning for civil engineering, and a 10-step design process for architectural design studios. All contributions present high-quality original research work, findings and lessons learned in practical development.

Autorentext
Dr. Ahmed N. AL-Masri
An Associate Professor in the College of Computer Information Technology at the American University in the Emirates. He earned his PhD from the University Putra Malaysia. He has over 10 years' experience in teaching and research in Educational Data Analytics Technologies, Electrical Engineering, IoT and Artificial Intelligence. He is a regular editor of various journals specializing in data analysis. His current research interests include E-Learning, Internet of Things (IoT), machine learning and data mining. Dr. Ahmed is a member of the Institute of Electrical and Electronic Engineers (IEEE).
Prof. Dr. Yousef Al-AssafProfessor, President of Rochester Institute of Technology- Dubai. Dr. Al-Assaf had his PhD from Oxford University and leadership training from Cornell University. He is a widely published and academic and senior education management professional with extensive international experience. He is currently President of Rochester Institute of Technology- Dubai, a leading not for profit international branch of RIT Rochester, New York. RIT Dubai University is established in conjunction with the Dubai Government in Dubai Silicon Oasis. Prior to this, he was Dean of the College of Engineering at the American University of Sharjah where he was one of the founding members of the electrical engineering and computer engineering programs. During his tenure at RIT Dubai, he has ensured that the university plays a major role in the ecosystem of Dubai Silicon Oasis and supporting the achievements of Dubai vision. Introduced a number of new programs, certifications, and initiatives to meet the needs of public and technology partners including Smart City Sciences, Data Analytics, Emerging Technologies, Corporate and Customer Happiness, Future Shaping, Computing Security and Sustainability among others. Dr. Al-Assaf research focuses on using soft computing to model and control various industrial, business and medical systems. Applications include materials modeling and classification, prostheses control, industrial quality control, and optimization. His industrial experience is in the areas of adaptive and predictive control, soft computing and industrial instrumentation and control.

Inhalt
A Novel Nondestructive Ultrasonic Velocity and Attenuation Approach to for Sustainable Quality Prediction of Wheat-Based Products A Variable Neighborhood Search Based Method with Learning for Image Steganography Achieving SDGs through Higher Educational Institutions: A Case Study of the University of Bahrain An Impact of Smart Traffic Sensing on Strategic Planning for Sustainable Smart Cities Corporate Social Responsibility in the United Arab Emirates: Principles and Communication Strategy Corruption Specific Security Challenge Developing a Green Curriculum for Introduction to Information Technology Course Eco-Certification as a Response on Climate Change Evaluating Application of Information and Communication Technology in Patronizing Guidance and Counselling Services Among Undergraduate Students in Selected North-Western Universities in Nigeria Factors Affecting the Cost of Production of Electricity and Desalination Plant for Sustainable Operation at the Libyan Iron and Steel Company Guided Inquiry Strategy as Panacea for Students poor Academic Performance in Biology for Sustainable Development HEIs Practices and Strategic Decisions Towards Planning for Delivering Academic Programs for A Sustainable Future Innovative Pedagogy for Higher Educational Institution: The Teacher Point of View International Law and the Challenges of Trans-Boundary Watercourses Governance: The Blue Nile Dam Controversy Investigating the Function of DM Like in Authentic Discourse and the Importance of Incorporating It in ESL Curriculum Machine Learning for Flipped Teaching in Higher Education A Reflection Multiple Tools for Innovative Interdependent Learning Techniques in Higher Education to Foster Employability Skills Novice Learning Programming Languages in Omani Higher Education Institution(Nizwa University) Issues, Challenges and Solutions Optical Simulations and Analysis for Single and Double Layer Antireflection Coatings on Si Solar Cells Patient Centered Smart Healthcare Information System Proper Use of Concord in the Written English Essays of Diploma Students as a means of Sustainable Development in Nigeria Proposing Revised KHDA Model of School Improvement: Identification of Factors for Sustainable Performance of Dubai Private Schools Sidewalks Challenges in Amman, Jordan, and the Urge for Context-Specific Walkability Measurement and Evaluation Tools Simulation of Grey Wolf Optimization Algorithm to Distinguish between Modigliani's and his Contemporaries Skills Engineering in Sustainable Counter Defence Against Cyber Extremism Slow Tourism Insights Inspiring Fast Travel Forms via Sustainable Development, the Triple Bottom Line, and Environmental Communication Smart Visa System with Improved Security Features Students' Assessment of Electronic Waste Environmental Management and Sustainability at an Emirati Federal Institution Sustainability Across Generations: What Can We Learn from the Elderly Generation About Sustainability in UAE? Sustainability Behavior at the University of Sharjah: A Gender Comparison Sustainable Energy Development and Nuclear Energy Legislation in the UAE Sustainable Foreign Language Education: What Can Be Learned From and About Polyglots? Sustainable Modes of Mobility in New Urban Neighborhoods in UAE: Assessing Walkability and Bikability Sustainable Tourism Development in Historical Cities Case Study: Karak, Jordan The Criminal Offense of Tax Evasion in the Law of the Republic of Serbia and International Standards The Legal Status of Nuclear Energy in The United Arab Emirates: Great Ambitions, Great Partnership, Sustainability and Complete R…