Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.

Autorentext

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a senior partner with the Kalchas Consultancy Group and author of several papers. He was previously a consultant with McKinsey and worked for four years as a Marketing Manager with Proctor and Gamble.

Inhalt

Introduction to the New Strategy Framework: the 'Market Commitment' Model What the Competitive Environment of the Late 1990s Demands Why Current Strategy Tools are Inadequate How Management Generally have 'Given Up' on Effective Strategy Development How the Market Commitment Model Works 'Commitment' is the Foundation Stone Immersion in the Market Place Competitive Advantage in Performance Competitive Advantage in Service Competitive Advantage in Emotion Competition Advantage in Price Some Questions on the Model and How It Can Be Applied Exciting the Organisation with the New Approach Generally Building a More Effective Strategy Development Process