This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption.

Autorentext

Hasan Dincer is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey. 

Serhat Yüksel is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.

Inhalt

Chapter 1: BSC-based Evaluation for the Factors Affecting the Performance of Wind Energy Companies.

Hasan Dinçer, Serhat Yüksel, Gözde Gülseven Ubay, Hüsne Karaku Chapter 2: Do FED's and CBRT's Policies Affect Turkish Banks' External Borrowings, Financial Impacts and Investment Performances? Bulent Yaman, Nildag Basak Ceylan and Ayhan Kapusuzoglu

Chapter 3: The Impact of Research and Development Expenditures on the Value Relevance of Accounting Items.

Melik Erturul Chapter 4: Factors influencing the consumers' expenditure on wine according to their own expectations in a tourism perspective: A Statistical Analysis. Marco Remondino  and Enrico Ivaldi

Chapter 5: Benchmarking competitive market environment using market-based database.

pek Gürsel Tapk

Chapter 6: Examination of Effects of Competitiveness on Businesses and Countries.

Zafer Adiguzel

Chapter 7: The Spirit of Business Life: Entrepreneurship.

Ercan Karakeçe  and Murat Çemberci

Chapter 8: Transaction Cost Theory.

Kudret Celtekligil

Chapter 9: Strategies for the Robust Banking System and the Determinants of the Commercial and Participation Banks Performance in Turkey Evidence from A Panel Data Analysis. Zafer Adal  and Mustafa Uysal Chapter 10: Classification Performance Comparison of Artificial Neural Networks and Support Vector Machines Methods: An Empirical Study on Predicting Stock Market Index Movement Direction.

enol Emir Chapter 11: Increase in Expected Returns on the Investment. Selin Sarl

Chapter 12: Increasing Customer Satisfaction in Strategic Communication Studies: Excellence Awards in the Transportation Sector.

Ihsan Eken  and Baak Gezmen

Chapter 13: Significance of Non-Monetary Forms of Capital: Importance of Social Capital.

Arif Orçun Söylemez

Chapter 14: The Role of R&D Investments on Labor Force: The Case of Selected Developed Countries.

Halim Ba  and smail Canöz

Chapter 15: A CAMELS Analysis of Selected Banks in Turkey After the Crisis in 2008.

Mustafa Eser Kurum  and Eray Öztürk

Chapter 16: The Effects of Trade Wars between US and China on the Financial Performances of the Companies. Selman Duran  and rfan Ersin Chapter 17: Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey.

Aysen Akyuz  and Fatih Pinarbasi