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Customer Value Generation in Banking

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The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insist... Weiterlesen
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Beschreibung

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.



Autorentext

Stefanie Auge-Dickhut is Head of Research and Deputy Director of the Swiss Institute for Financial Education (SIF) which is part of the Kalaidos University of Applied Science Switzerland. She has a broad knowledge as consultant and researcher with various publications and has worked in the finance field (team head Ernst & Young), notably in the banking industry (head of valuation HVB Consult) for more than 10 years. She is founding partner of Koye & Partner Consulting.

Prof. Bernhard Koye is Director of the SIF and a specialist in business models of banks and change management and a senior expert in banking education. Among others, he acted as divisional head executive education at Swiss Finance Institute; as department head for leadership and Executive training at UBS Wealth Management and as Managing Director of the Zurich Wealth Forum. He is founding partner of Koye & Partner Consulting.

Axel Liebetrau is a thought-leader for innovation and foresight in banking and insurance. He is speaker, consultant and entrepreneur with passion and commitment. Axel Liebetrau has a German degree in Banking and Finance and UK Master of Business Administration in International Management Consulting. He is founder of BIG Banking Innovation Group, Europe's only management consultancy focused on innovation and trends in Banking and Insurance.



Klappentext

The banking sector is undergoing a process of fundamental transformation mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.



Inhalt
New Rules: The Drivers of Future-Viable Banking.- From Classic Business Models to a Customer-Centred Banking Architecture.- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz).- Guidelines for Future-Viable Business Models.

Produktinformationen

Titel: Customer Value Generation in Banking
Untertitel: The Zurich Model of Customer-Centricity
Autor:
EAN: 9783319199382
ISBN: 978-3-319-19938-2
Format: E-Book (pdf)
Hersteller: Springer International Publishing
Herausgeber: Springer
Genre: Wirtschaft
Veröffentlichung: 17.07.2015
Digitaler Kopierschutz: Wasserzeichen
Dateigrösse: 5.06 MB
Anzahl Seiten: 195
Jahr: 2015

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