The advancementof the softwareindustry has hada substantialimpact notonly onproductivityandonGDPgrowthglobally,butalsoonourdailyworkandlife. Software business refers to commercial activity of the software industry, aimed at generating income from delivery of software products and software services. Although software business shares common features with other international knowledge-intensive businesses, it carries many inherent features making it an intriguing and challenging domain for research. Until now, however, software business has received little attention from the academic community. The First International Conference on Software Business (ICSOB 2010) was organized in Jyv askyl a during June 21-23, 2010. This inaugural conference brought together a strong Program Committee of 52 members with research disciplines from various ?elds of business management and technology mana- mentaswellasinternational?avorwithmemberscomingfrom17countriesfrom South and North America to Europe, India and Australia. Wereceived35researchpapersubmissions.Thepaperswentthroughadoub- blind review process producing at least three reviews for each accepted paper. The ProgramCommittee accepted 13 submissions to be presented as full papers in the conference, equaling 37% of the submissions. In addition, ten papers were accepted as short papers. The accepted papers represent the wide variety of - searchactivityonsoftwarebusiness.Forthepurposesoftheconferenceprogram, the papers were organized under eight themes: business models, business m- agement, ecosystems, education and research, internationalization, open source software and social media, product management, and software as a service. In addition to the paper sessions, the conference program included three keynote presentations and a Business Innovation Track containing best-practice presentations from the software industry. The conference program also included two workshops, three tutorials and an adjunct meeting of the Cloud Software Consortia.

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Full Papers.- Diversity of Business Models in Software Industry.- A Licensing and Business Model for Sharing Source Code with Clients-Leveraging Open Client Innovation in the Proprietary World.- Managerial Growth Challenges in Small Software Firms: A Multiple-Case Study of Growth-Oriented Enterprises.- Internationalization of Software Firms.- Distance Factors in the Foreign Market Entry of Software SMEs.- Partnering Strategies in Global Software Business - A Contingency Perspective.- Developing a Maturity Matrix for Software Product Management.- Productization: Transforming from Developing Customer-Specific Software to Product Software.- Implementing Open Source Software Governance in Real Software Assurance Processes.- How to Define Software-as-a-Service - An Empirical Study of Finnish SaaS Providers.- The "As-a-Service"-Paradigm and Its Implications for the Software Industry - Insights from a Comparative Case Study in CRM Software Ecosystems.- Software-as-a-Service in the Telecommunication Industry: Problems and Opportunities.- How Green Is Your Software?.- Short Papers.- Board Interlocks in High Technology Ventures: The Relation to Growth, Financing, and Internationalization.- Entrepreneurial Challenges in a Software Industry.- Looking at Internationalization of a Software Firm through the Lens of Network Theory.- Goals of Software Vendors for Partner Ecosystems - A Practitioner s View.- Anticipating Success of a Business-Critical Software Project: A Comparative Case Study of Waterfall and Agile Approaches.- Monitoring Social Media: Tools, Characteristics and Implications.- FLOSS-Induced Changes in the Software Business: Insights from the Pioneers.- The Case for Software Business as a Research Discipline.- How Can Academic Business Research Support the Finnish Software Industry?.- Software and Standards in an Emerging Domain.- Workshop on Global Outsourcing of Software Development.- Workshop on Competencies for the Globalization of Information Systems in Knowledge-Intensive Settings.- Tutorial: SaaS Business - Theory and Practice.- Tutorial: Applying Statistical Research Methods in Software Business.- Tutorial: Creating Productive Global Virtual Teams - Developing Effective Collaboration across Cultures and Time Zones.- Industrial Session: Software Business Innovation Track.