This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

Vicky Katsoni is an Associate Professor of ICT Applications in Tourism Marketing at the Tourism Department of the University of West Attica (former TEI of Athens), Greece, a Professor of Tourism Marketing on the MSc program of Tourism Management at the Greek Open University, and academic supervisor of the e-tourism module at the National Kapodistrian University of Athens, e-learning programs. She has published books on tourism in both Greek and English, as well as chapters in edited volumes and numerous papers in highly academic journals. She is the President of the nonprofit International Association of Cultural and Digital Tourism (IACuDiT.org) and an editorial board member for many journals in the field of tourism and marketing. Her research interests include tourism marketing, cultural tourism, e-tourism, and tourism consumer behavior and she has participated in a number of European and national research projects.
Marival Segarra-Oña is an Associate Professor of Innovation and Competitiveness in the Business School of the Polytechnic University of Valencia, Spain. She holds a PhD in management and BS degrees in industrial engineering and mechanical engineering. During 2011 and 2012 she was a visiting scholar at the Center for Hospitality Research (CHR) at Cornell University, where she became a Research Associate. She has also been a visiting scholar at Bath University, UK, and is currently collaborating with the Cornell Institute for Healthy Futures. Her research interests include strategy and innovation management, sustainability, and eco-innovation management.

Autorentext
Vicky Katsoni is an Associate Professor of ICT Applications in Tourism Marketing at the Tourism Department of the University of West Attica (former TEI of Athens), Greece, a Professor of Tourism Marketing on the MSc program of Tourism Management at the Greek Open University, and academic supervisor of the e-tourism module at the National Kapodistrian University of Athens, e-learning programs. She has published books on tourism in both Greek and English, as well as chapters in edited volumes and numerous papers in highly academic journals. She is the President of the nonprofit International Association of Cultural and Digital Tourism (IACuDiT.org) and an editorial board member for many journals in the field of tourism and marketing. Her research interests include tourism marketing, cultural tourism, e-tourism, and tourism consumer behavior and she has participated in a number of European and national research projects.
Marival Segarra-Oña is an Associate Professor of Innovation and Competitiveness in the Business School of the Polytechnic University of Valencia, Spain. She holds a PhD in management and BS degrees in industrial engineering and mechanical engineering. During 2011 and 2012 she was a visiting scholar at the Center for Hospitality Research (CHR) at Cornell University, where she became a Research Associate. She has also been a visiting scholar at Bath University, UK, and is currently collaborating with the Cornell Institute for Healthy Futures. Her research interests include strategy and innovation management, sustainability, and eco-innovation management.

Inhalt
Part 1 Innovation in Tourism.- Part 2 Shedding lights on the potentials of special types of Tourism.- Part 3 Tourism online.- Part 4 Tourism management and structure.