This book explores the images and perceptions of the EU in the eyes of their Strategic Partners. Spanning four continents, these ten important global actors - the BRICS together with the USA, Canada, Japan, South Korea and Mexico - are of profound significance to the EU in economics, politics, security and global governance. In 2015, the volume's editors and contributors were commissioned by the European External Action Service to research these countries' perceptions towards the EU. The research highlights how in changing multilateral settings, images and perceptions significantly influence the behaviour and foreign policy choices of actors. The findings presented in this book helped to inform the content and focus of the 2016 EU Global Strategy, and will be of interest to scholars, students and practitioners of EU foreign policy, European integration and public diplomacy. Natalia Chaban is Professor and Jean Monnet Chair at the National Centre for Research on Europe, University of Canterbury, New Zealand. She has published on image and political communication studies within international relations contexts involving the EU in numerous journals and books. Together with Martin Holland, she co-leads the internationally recognised project "EU Global Perceptions", involving more than 30 locations since 2002. Martin Holland holds a Jean Monnet Chair ad personam at the University of Canterbury, New Zealand, and is the Director of New Zealand's EU Centres Network. His research spans a wide range of EU policy areas: institutional integration, common foreign policy, development and EU perceptions. He regularly lectures at universities in China, Malaysia and Thailand as well as New Zealand.

Autorentext
Natalia Chaban is Professor and Jean Monnet Chair at the National Centre for Research on Europe, University of Canterbury, New Zealand. She has published on image and political communication studies within international relations contexts involving the EU in numerous journals and books. Together with Martin Holland, she co-leads the internationally recognised project EU Global Perceptions, involving more than 30 locations since 2002.
**Martin Holland** holds a Jean Monnet Chair ad personam at the University of Canterbury, New Zealand, and is the Director of New Zealand's EU Centres Network. His research spans a wide range of EU policy areas: institutional integration, common foreign policy, development and EU perceptions. He regularly lectures at universities in China, Malaysia and Thailand as well as New Zealand.

Inhalt
Chapter 1: Introduction. Partners and Perceptions
Natalia Chaban and Martin Holland
Chapter 2: The EU seen from Brazil: Images and Perceptions
Paula Sandrin and Andrea Ribeiro Hoffmann
Chapter 3: Managing Europe's reputation in Canada: searching for a strategy in times of crisesAntoine Rayroux
Chapter 4: Trajectories and Transformations: Relations and Perceptions of the EU in China, 2006 to 2015LAI Suetyi
Chapter 5: The EU Global Strategy and EU-India Relations: A Perceptions StudyRajendra K. Jain and Shreya Pandey
Chapter 6: The European Union as Seen by Japan in an Age of UncertaintyMichito Tsuruoka
Chapter 7: Strategic Partner and Model of Governance: EU Perceptions in MexicoRoberto Dominguez
Chapter 8: Russia's Vision of EU Migration Policy (2011-2015): Critical Assessment Olga Gulyaeva
Chapter 9: South African Perceptions on the European Union: Soft Power and SecurityKirsty Agnew and Lorenzo Fioramonti
Chapter 10: Behind the Scenes: EU Images and Perceptions in South KoreaSunghoon Park and Sae Won Chun
Chapter 11: United StatesRoberto Rodreiguez and Maxime Larivé