'Mach's mit' (join in) - The national information campaign against the spreading of HIV in Germany

Sebastian Plappert

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Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distincti...

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Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse the "mach's mit" - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign's conception to theoretical considerations of persuasion.