Simon Reich presents an interpretation of the relationship between material (hard) and social (soft) power, with implications for the alternative ways these link and the impact of these linkages on the future of American policy. Global Norms offers a new way of understanding both theory and policy in the 21st Century.

Autorentext
SIMON REICH is a professor at the Division of Global Affairs at Rutgers Newark, USA. He formerly held appointments as Professor and Director of the Ford Institute at the University of Pittsburgh and the Director of Research and Analysis at the Royal Institute for International Affairs (Chatham House) in London, UK.

Inhalt
Old Hegemons, New Challenges and the Limits of Traditional Responses Sponsorship: Linking Resources, Legitimacy and Institutions 'If I Ruled the World': Imperialism, Anti- Corruption and the World Bank The Bush Doctrine and the Norms of Preemptive and Preventative Intervention Cyberspace, the New Frontier, and the Same Old Multilateralism George Bush and the Sponsoring of the Anti-trafficking Norm: A Rare Success Story Sponsoring Global Norms: Emerging Pattern and Policy Options in Global Politics