A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this updated book that contains new material. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Klappentext

Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

Zusammenfassung

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Inhalt
Idea of strategic planning.- Strategies, strategic planning and success potentials.- Development of strategic planning.- Assessment of strategies.- Process of strategic planning and resulting documents.- Strategic documents as the result of strategic planning.- Process of strategic planning.- Strategic analysis and planning toolbox.- Project planning, analysis and mission statement revision.- Strategy project planning.- Strategic analysis.- Revision or production of the mission statement.- Developing the corporate strategy.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Setting up and assessing the portfolio of businesses.- Corporate strategy development process.- Developing the business strategies.- Generic business strategies.- Specifying business strategies at the level of the offer.- Specifying business strategies at the level of resources.- Business strategy development process.- Implementing, assessing and approving the strategies.- Defining the implementation.- Final assessment of strategies and implementation.- Formulating and approving the strategic documents.