Autorentext

Roman Becker is the founder and managing partner of the market research and consulting company "2HMforum. For best relationships." in Mainz (Germany). He is a pioneer in the analysis and optimization of emotional customer loyalty and employee loyalty. Over the past 25 years, he has helped decision-makers at national and international companies to optimize customer and employee relationships with the help of FANOMICS and thus become more successful. Roman Becker is also the initiator of the benchmark studies "Fanfocus Germany" and "Employee Focus Germany" as well as the renowned company competition "Germany's Customer Champions." He studied journalism and economics at Johannes Gutenberg University in Mainz, where he also worked for many years as a lecturer for statistics. He is a fan of the football club Mainz 05 and is passionate about winter sports.

Gregor Daschmann is a Full Professor of Media Effects at the Department of Communication Studies and Dean of the Faculty of Social Sciences, Media, and Sports at Johannes Gutenberg University Mainz (Germany). He is also an academic advisor to "2HMforum. For Best Relationships." His work focuses, among other things, on media psychology, media effects, and empirical methods. After studying Communication, Politics, and Psychology, Prof. Daschmann worked as a journalist in various broadcasting stations. Gregor Daschmann is a fan of the football club Mainz 05 and plays bass guitar in the Rockin' Blues Band.