*Uniquely and squarely focuses on the needs of a startup ISV

*Several leading companies in their market segment are actually micro-ISVs, including Fog Creek (FogBugz) and Sun Belt Software (Counter-Spy). It's possible to be small AND successful, and this book is perfect for those who wish to try

*Volume of Micro ISVs is increasing, signifying a deep, broad audience for this book

Autorentext
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Zusammenfassung

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

Inhalt
Having a Vision.- Developing the Micro-ISV Way.- Presenting the Product.- Business Is Business.- Focusing on the Customer.- Welcome to Your Industry.- What Happens Next?.