Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but keep hearing that term on the news, Clear Blogging shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you've just begun reading blogs, it's your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.

Autorentext
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Zusammenfassung

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

• Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
• Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
• Shows you how to apply the best practices of news gathering to build your blogs reputation and brand

• Is heavy on the specific benefits of blogging and light on the technological aspects

  Inhalt
  Revolution in Progress: Please Make Noise!.- Why Blog?.- Hooking into the Blogosphere.- Getting Started.- Building Your Blog.- What Do Good Blogs Share?.- Building Your Personal Blog.- Professionally Blogging, Blogging Professionally.- Building Your Company Blog.- Secrets of Influential Bloggers.- Power Tools for Bloggers.- Successful Blogging.- The New Fourth Estate.- Adding Podcasting to Your Blog.- Monetizing Your Blog for Fun and Profit.- Building Readership.- Blogging Toward the Future.- Blogging from the New Front Lines.- Welcome to Your Future.