Outpacing the Competition

Praise for Outpacing the Competition Patent-Based Business
Strategy

"Outpacing the Competition provides a useful IP management
framework for rapidly evolving and inherently unpredictable R&D
environments where companies are partners, customers, and
competitors at the same time." -Marshall Phelps, Corporate
Vice President for IP Policy & Strategy, Microsoft

"Robert Cantrell's book Outpacing the Competition: Patent-Based
Business Strategy?should be read by?anyone?involved in the practice
of litigating or licensing patent rights or policymakers
responsible for patent issues. Mr. Cantrell provides a cogent
approach for applying decisional methodology and game theory to
enhance the utilization and understanding of patent
rights."-Bradley J. Olson, Esq., patent attorney, Washington,
DC

"Robert Cantrell makes a compelling case for using intellectual
property as a core for building solid business strategy. He
provides a unique and valuable perspective on competitive
advantage, as delivered through patent-based business strategy.
This is an excellent addition to anyone's business strategy
arsenal." -Jeff Hovis, Managing Principal, Product Genesis,
Innovation Genesis LLC

"Robert truly treats patents and related intellectual property
as both a weapon and a shield to help the reader use patents to
out-maneuver global competitors of all kinds--the low-cost
producer, the high-end innovator, etc. CEOs, attorneys, business
and engineering professionals and the like will enjoy the military
imagery and flavor provided by Robert. Thanks for clarifying how
critical it is to have an understanding of patents in running a
truly competitive global business today." -José W.
Jimenez, Esq., Chief Intellectual Property Officer,AMS Research
Corporation

Autorentext

ROBERT L. CANTRELL is a professional strategist and Director of Consulting at Landon IP, Inc. He has managed multiple consulting and analytical engagements across a wide range of technology sectors that include the communications, electronics, medical devices, pharmaceuticals, energy, and consumer goods fields. For Landon IP customers, Mr. Cantrell manages patent analytical projects, innovation and IP strategy sessions, and advanced training courses. He is on the faculty of Patent Resources Group (PRG), the leading provider of advanced patent education to the legal and business communities. His core expertise in classical strategy has been proven to have wide applicability across many professional disciplines.

Zusammenfassung

Praise for Outpacing the Competition Patent-Based Business Strategy

"Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time." Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft

"Robert Cantrell's book Outpacing the Competition: Patent-Based Business Strategy?should be read by?anyone?involved in the practice of litigating or licensing patent rights or policymakers responsible for patent issues. Mr. Cantrell provides a cogent approach for applying decisional methodology and game theory to enhance the utilization and understanding of patent rights."Bradley J. Olson, Esq., patent attorney, Washington, DC

"Robert Cantrell makes a compelling case for using intellectual property as a core for building solid business strategy. He provides a unique and valuable perspective on competitive advantage, as delivered through patent-based business strategy. This is an excellent addition to anyone's business strategy arsenal." Jeff Hovis, Managing Principal, Product Genesis, Innovation Genesis LLC

"Robert truly treats patents and related intellectual property as both a weapon and a shield to help the reader use patents to out-maneuver global competitors of all kindsthe low-cost producer, the high-end innovator, etc. CEOs, attorneys, business and engineering professionals and the like will enjoy the military imagery and flavor provided by Robert. Thanks for clarifying how critical it is to have an understanding of patents in running a truly competitive global business today." José W. Jimenez, Esq., Chief Intellectual Property Officer,AMS Research Corporation

Inhalt
Preface. Orientation.

The Grant.

Jurisdictions and Costs.

Uncertainties.

Patent Claims.

18 Months of Secrecy.

Requirements to Obtain Patents.

Conclusion.

Chapter I. Introduction.

Strategy Defined.

Results.

Reasons for Unpredicted Results.

Patent Strategy Defined.

Value Capture.

The Nature of a Strategic Solution.

Opposites.

Strategic Inaction.

Strategy and Change.

The Perfect Strategy.

The Good Enough Strategy.

Strategic Risk.

Competitive Risk.

Chapter II. Decision Cycle.

The Question of Cost.

B. Invention Review List.

Four Rules of Patent Strategy.

The Definition of a Decision Cycle.

Chapter III. Assess.

Defining the Problem.

Problem Resolution.

Synthesis.

Identifying the Opposition.

Why Opposition Exists.

What Do We Do That Is Evil?

An Illustration of Evilness.

Evilness Exercise.

Why We Act.

What We Want.

Independent Action.

Cooperate or Compete.

Evaluating Resources for Cooperate or Compete Decisions.

Valuation and Return on Investment.

Application of the Patent Resource.

Centers of Excellence.

Federal Express as a Centers of Excellence Model.

Parallel Lines of Competition.

All Aspects of Power.

Standing on a Whale, Fishing for Minnows.

Dominant and Contested Positions.

Sanctuary and the Dominant Position.

Chapter Summary.

Chapter IV. Decide.

Defining the Goal.

Definition of 'B'.

Strategic Versus Technical Solutions.

Fundamental Competitive Strategy.

Fundamental Competitive Strategy, the Objective, and the Desired Result 'B'.

How to Be Proficient at Decision-Making.

Overwhelming Advantage.

Surprise.

Asymmetry.

Sanctuary.

Leveraging Conditions.

Developing the Situation.

Four Key Effects: Eliminate, Isolate, Interact, Negate.

Competitive Equilibrium and Disequilibrium.

Equilibrium.

Disequilibrium.

A Sample Cause and Effect Sequence.

Leveraging the Three Centers of Excellence when Crafting a Strategy.

Where We Cooperate and Compete.

Innovation.

Four Innovation Approaches (Solution Quadrants).

Solution Quadrants Illustration.

Skating Where the Puck Will Be.

Henry Ford.

Altshuller's Laws of Technical Evolution.

Altshuller and Ideality.

The Optimal.

Profiting From the Trend Toward the Ideal and the Optimal.

From Inventions to Solutions and the Technology Lifecycle.

Advancement.

The Sales Advantage.

Saleable Benefits.

Advantages.

A Degree of Separation.

Security.

The Primary Utility of a Patent.

The Ultimate Security Advantage.

The Ideal Patent.

A Counterintuitive Result.

Links Within Claims.

Links to Other Patents.

Links to Other Resources.

Parallel Lines of Competition and Security.

A Final Word on Asymmetry for Planning.

Reciprocal Response.

Patent Quality.

Drafting a Strong Patent.

Position Survivability.

The Dominant Patent Strategy.

High Tech Dominant Strategy: Stockpile.

Rule 1: Use patents to isolate.

Rule 2: Threaten to use patents to isolate.

Rule 3: Use patents to interact.

Rule 4: Leverage the possibility of interaction. Pharmaceu...