This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge of CSR practices in contributing to societal good. Including topics such as leadership, social entrepreneurship, responsible management education, non-profit organizations and citizen activism, it aims to expand current mainstream understanding of the role individuals have in shaping CSR theory, practice, policies, and discourses.

Autorentext

Francisca Farache is a principal lecturer at Brighton Business School, UK. Her research interests include corporate social responsibility, business ethics, corporate communication and CSR communication.

Georgiana Grigore is a lecturer in marketing at Henley Business School, UK. She is co-chair of the International Conference on Social Responsibility, Ethics and Sustainable Business. Her major area of research is in marketing and corporate responsibility, including changes that result from digital media.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include: business ethics, corporate social responsibility and marketing-management. He is the co-founder of the International Conference on Social Responsibility, Ethics and Sustainable Business.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interests include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government, military and party-political PR; CSR and 'greenwashing'.

Inhalt

Chapter 1 The Role of the Individual in Promoting Social Change

Francisca Farache, Georgiana Grigore, David McQueen and Alin Stancu

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Part I People, Responsibility and Entrepreneurship

Chapter 2 Engaging Successful Migrant Entrepreneurs in Socially Responsible Causes: A Case from Sweden

Besrat Tesfaye and Anders Lundström

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Chapter 3 Corporate Family Responsibility as a Driver for Entrepreneurial Success

Gianpaolo Tomaselli

Chapter 4 Entrepreneurial Functions and Approaches for Sustainable Maintenance of Aging and Shrinking Rural Communities

Kazue Haga

Chapter 5 Social Entrepreneurship Factors of Success and Failure in the Omsk Region of Russia

Teresa Chahine and Yulia Fomina

Part II People, Practitioners and CSR Education

Chapter 6 Yes, we can! Encouraging Responsible Management through Effective CSR Communication

Irene Garnelo-Gomez and Anastasiya Saraeva

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Chapter 7 Financial Education, Literary Fiction, and Corporate Social Responsibility

Maria-Teresa Bosch-Badia, Joan Montllor-Serrats and Maria-Antonia Tarrazon-Rodon

Chapter 8 A Practical Approach for Developing Social Consciousness and Responsibility in Marketing Students

Véronique Boulocher-Passet, Nadia Lonsdale, Wybe Popma and Francisca Farache

Part III Citizens, consumers, stakeholders shaping the future of CSR

Chapter 9 Frack Off: Climate Change, CSR, Citizen Activism and the Shaping of National Energy Policy

David McQueen

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Chapter 10 Leveraging CSR to gain MNE legitimacy in Post-Arab Spring Morocco

Rick Molz, Gwyneth Edwards and Salma Msefer

Chapter 11 Identifying the Root Causes of Human Rights Violation for Workers in International Supply Chains: A Systematic Literature Review

Nizar Shbikat

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Chapter 12 Corporate Wrongdoing and Reputational Risk: A Genealogical Analysis of Toyota's Recall Crisis in 2010

Nobuyuki Chikudate