That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: - How to simplify the change process for your staff. - Why change needs conflicts. - Change marketing and innovation management. - Change project management, organizational and process design. - LIFO ®-charts and change-lexicon.

Vorwort
The book shows how change brings not uncertainty, but new motivation to the company. Therefore the author explains in addition to concepts of change management also change marketing, i.e. how can employees be inspired for the change.

Autorentext

Reiner Czichos Dr. Reiner Czichos ist Diplom-Soziologe und Diplom-Volkswirt. Seit bald 40 Jahren ist sein in bereits 8 Büchern und weit mehr als 50 Aufsätzen beschriebenes Thema Change Management und Coaching. Er hat umfangreiche Erfahrungen in internationalen und nationalen Change Projekten als Trainer, Coach und gerade auch als Berater und Moderator.