Autorentext

Dr. Sajad Rezaei currently works at the School of Business, Economics and Social Sciences, University of Hamburg. He teaches Quantitative Research Methods and International Market Strategies-postgraduate level. Previously, he worked as a Lecturer at Taylor's University (Malaysia) dual award programs with the Bristol Business School, University of the West of England (UWE), UK. His recent research has been published in refereed journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Tourism and Hospitality Research, Journal of Hospitality and Tourism Technology, Current Issues in Tourism, Computers in Human Behavior, Journal of Retailing and Consumer Services*, Marketing Intelligence & Planning, Journal of Internet Commerce*, Technology Analysis & Strategic Management, The International Review of Retail, Distribution and Consumer Research, and International Journal of Retail & Distribution Management*,* among others scholarly outlets. His research direction has extended from his background in BSc Business Administration, MBA dissertation and PhD. theses with two key research themes including e-commerce and consumer behavior. He serves as a reviewer for several refereed journals and a member of Editorial Advisory Board for Journal of Hospitality and Tourism Insights, Journal of Promotion Management and International Journal of Electronic Marketing and Retailing among others.**

Klappentext

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.

The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom if ever used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.

Inhalt

1. Quantitative methods, applications, and trends in Asian tourism research

Part 1. Understanding Tourism Industry in Asia
2. Systematic reviews in Asia Introducing the PRISMA protocol to tourism and hospitality scholars
3. The relationship between tourism industry and economic growth: A Panel Data Analysis for ASEAN member countries
4.Hospitality Competitiveness Index for Indian States & Union Territories using Multi-Criteria TOPSIS
5. Co-integration and causality analysis between tourism sector and GDP in Cambodia

Part 2. Current Trends and Applications
6. Regression Analysis with Dummy Variables: Innovation and Firm Performance in the Tourism Industry
7. Quantitative Dimension of India's Tourism Trajectory in the Post-Reform Era
8. A Quantitative Analysis of Intercultural Communication and Personality: The Case of Coffee Shop Consumers in Cambodia
9. Structural Equation Modelling with Path Analysis: Antecedents of Corporate Commitment to Sustainable Tourism
10. Partial Least Squares Structural Equation Modeling in Asian Tourism and Hospitality Research A Systematic Review
11. Structural Equation Modelling with Second-order Confirmatory Factor Analysis: Critical Factors Influencing Consumer Behavior in Medical Tourism 

Part 3. Future Directions
12. Positive and Negative Perceptions of Residents toward Tourism Development: Formative or Reflective
13. Vector Autoregressive Models with Multivariate Time Series: Spillovers of International Tourist Arrivals on a Local Economy
14. Beyond structural equation modelling in tourism research: fuzzy set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA)
15. Ethical Considerations in Quantitative Research: A Guide for Tourism and Hospitality Researches