Evaluating biomedical technology poses a significant challenge in light of the complexity and rate of introduction in today's healthcare delivery system. Successful evaluation requires an integration of clinical medicine, science, finance, and market analysis. Little guidance, however, exists for those who must conduct comprehensive technology evaluations. The 3Q Method meets these present day needs. The 3Q Method is organized around 3 key questions dealing with 1) clinical and scientific basis, 2) financial fit and 3) strategic and expertise fit. Both healthcare providers (e.g., hospitals) and medical industry providers can use the Method to evaluate medical devices, information systems and work processes from their own perspectives. The book describes the 3Q Method in detail and provides additional suggestions for optimal presentation and report preparation. Table of Contents: Introduction / Question #1: Is It Real? / Question #2: Can We Win? / Question #3: Is It Worth It? / 3Q Case Study Example -- Pershing Medical Company / Appendix A: Health Care Technology Assessment Sample Class Syllabus / Appendix B: How do Hospitals and Clinicians Get Paid? / Appendix C: Technology Assessment PowerPoint Report Guidelines / Appendix D: Class Report Scenario Example / Appendix E: Four-Blocker Slide Templates for 3Q Reports

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Dr. Weinfurt is a faculty member in the Healthcare Technology Management program jointly given by Marquette University and the Medical College of Wisconsin, Milwaukee, Wisconsin.He received his bachelor's and master's degrees in electrical engineering and Ph.D. in Biomedical Engineering. Prior to becoming a faculty member at Marquette/Medical College of Wisconsin, Dr.Weinfurt spent 31 years in the healthcare technology assessment, business development, medical device and medical information systems development at GE Healthcare and Marquette Medical Systems. For 13 years while working for industry, he also conducted strategic planning regarding issues of technology and quality for the Society of Critical Care Medicine. Dr. Weinfurt has also served as a private consultant for industry for the past 8 years.