Tension is built into every venture - by design. The book SYNERGY5 VENTURES - From Tension to Traction shows you how to turn that tension into traction, using synergetic WIN5 Actions that systematically align what matters: founders, employees, customers, markets & investors and the core problem-solution fit.

Written by Peter Peach Zwyssig, co-founder of the Swiss Tech Venture Builder Axelra - awarded #1 Startup Hub in Switzerland & Austria by the Financial Times and Sifted (2024) - this book distills 30 years of experience, 50+ ventures, and 100+ field-tested lessons into a clear, actionable execution guide.

Whether you're a founder trying to keep vision, funding, burn rate, and team aligned; an early employee pushing for clarity in the chaos; an innovation lead navigating project speed within corporate silos; a senior executive caught between strategic vision and quarterly bottom line results; an investor trying to read between polished decks and KPIs; or an ecosystem builder working to connect capital, ideas, and people - this book gives you a clear method to deal with the tensions that decide whether a venture gains real traction or burns resources without progress.

You'll learn with SYNERGY5:
Perform WIN5 Actions that resolve friction and turn tension into traction - saving years and millions in misaligned effort.
In Part A - Fundamentals & Model to understand the goals, motives, and tensions of all key players using the SYNERGY5 and Integral frameworks - as a foundation for better decisions. In Part B - Venture Building Delivery to apply WIN5 Moves across Ideation, Validation, Launch, and Scaling - to build faster and align execution with real market needs. In Part C - Core Topics of Venture Building to solve critical challenges in pricing, equity, planning, funding, and delivery - with best practices. In Part D - Scaling & Growth Hacks to implement WIN5-based growth tactics focused on retention, monetization, and product-led scaling - drawn from real venture cases, not theory slides. In Part E - Outlook & Conclusion to spot emerging trends, know when and how to choose the right venture studio, and apply lessons from 30 years of hands-on experience.

You'll find a direct, practical approach to managing startup tension through the SYNERGY5 Model - packed with actionable insights and guest contributions, not endless theory.

Because at the end of the day, execution is what matters.

Autorentext

Peach Zwyssig is an entrepreneur and venture builder with 30 years of experience, often described as a "positive energy bomb." He began his career in 1995 as an apprentice in computer science, and by 1997, he had already founded his first company offering internet services and websites. Later, he joined Accenture before growing foryouandyourcustomers into an organization of over 130 employees with 14 branches by 2019.

Eight years later, he co-founded Axelra, Switzerland's leading tech venture builder, scaling it from scratch to more than 25 employees with consistently profitability. Axelra has accelerated over 45 ventures, creating more than 250 jobs and securing a strong reputation in the European startup ecosystem. The Financial Times recognized Axelra in 2024 as Switzerland's top startup hub and acceleration program.

He has co-built 10 ventures in which he held significant stakes and raised over CHF 100 million in funding and sales. Throughout his career, he has played multiple roles, each offering valuable lessons:

As an entrepreneur, he discovered that building ventures is tough, demanding relentless energy - but it's also deeply rewarding and exciting.
As a consultant, he found he could help others grow, but was somewhat insulated from real accountability and the harsh conflicts of startup life.
As a venture builder, he was right in the middle, experiencing tension from every angle: founder, investor, employee, market, and customer. In over 50 ventures, he witnessed firsthand how the same conflicts and tensions arose repeatedly.
As a board member, he worked across his own and external ventures with diverse board setups, governance models, and maturity stages - each bringing its own challenges and dynamics.
As an investor, he learned to balance conviction with timing - investing his own money, time, and others' capital into ventures where he could actively contribute, not just financially but with insight, access, and real belief.