This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

Autorentext
Michael Buttkus is a partner at Horváth & Partners, where he heads the retail and consumer goods competence center. He has extensive practical experience in the areas of performance management, management accounting and finance, strategic business management, and process and organizational management.
Prof. Ralf Eberenz is a senior advisor at Horváth & Partners and teaches business administration at the NORDAKADEMIE Graduate School in Elmshorn, Germany. He gained comprehensive practical experience in the consumer goods industry in various leadership positions at Beiersdorf. His major areas of expertise are strategic business management, management accounting, risk management, and mergers & acquisitions.

Inhalt
Part 1. Controlling vs. Management Accounting - How German and Anglo-American understanding differs.- Chapter 1. Understanding the Benefits of German Controlling and Management Accounting.- Chapter 2. Cost-accounting systems in Germany and the USA A cross-national comparison and empirical evidence.- Part 2. Something new on the Agenda - Challenges and Trends Controllers have to cope with.- Chaper 3. Current challenges for consumer goods and retail companies and their implications for controlling.- Chapter 4. Digitization of Corporate Performance Management - Revolution or Evolution?.- Part 3. How to approach performance management - best practice concepts.- Chapter 5. Approaches for Steering Multi-Channel Retail Companies.- Chapter 6. Managing Retail and Wholesale Business by Performance Indicators.- Chapter 7. Enable data driven management information at REWE Group through a value adding integrated Management Data Warehouse.- Part 4. Digital Performance Management - new opportunities to boost efficiency.- Chapter 8. The Digital Strategy - The Guide to Systematic Digitization of the Company.- Chapter 9. SAP S/4HANA - Performance Management in real-time?.- Chapter 10. How to use Robotics within Finance Functions?.- Chapter 11. Big Bang based Decision Automation.- Chapter 12. Performance Management of the Digital Pure Play Zalando.- Part 5. Planning, Forecasting and Management Reporting - suggestions for doing it the smarter way.- Chapter 13. Planning in retail companies - lean, robust, flexible.- Chapter 14. Shorter Planning, better Management.- Chapter 15. Planning 2.0 at REWE Group Identifying Potential for Efficiency and Optimizing Planning Processes.- Chapter 16. Enhanced Sales Management - Using Digital Forecasting.- Chapter 17. KPI System for PENNY Discount International.- Part 6. Functional Controlling - business specific value proposition.- Chapter 18. A 360°-Portfolio Strategy in the Consumer Goods Industry.- Chapter 19. Risk Management in Retail and the Consumer Goods Industry.- Chapter 20. Corporate Controlling 2020 - Trends and Challenges.- Chapter 21. Revision of Financial Performance Management Systems in the Swarovski Group.- Chapter 22. Marketing and Controlling as Business Partners in the FMCG Industry.- Chapter 23. Holistic Management Accounting of Brand Performance in the Consumer Goods Industry.- Chapter 24. Basket Analysis in Practice: Mathematical Models and Applications in Offline Retail.- Chapter 25. Sales Performance Management.- Chapter 26. Digitized Performance Management along the Supply Chain.- Chapter 27. Opportunities for Supply Chain Processes by SAP S/4HANA.