Written in the same dynamic style as his previous bestsellers
including The Five Dysfunctions of a Team, Lencioni
illustrates the principles of inspiring client loyalty through a
fascinating business fable. He explains the theory of vulnerability
in depth and presents concrete steps for putting it to work in any
organization. The story follows a small consulting firm, Lighthouse
Partners, which often beats out big-name competitors for top
clients. One such competitor buys out Lighthouse and learns
important lessons about what it means to provide value to its
clients.

Offers a key resource for gaining competitive advantage in
tough times
Shows why the quality of vulnerability is so important in
business
Includes ideas for inspiring customer and client loyalty
Written by the highly successful consultant and business writer
Patrick Lencioni

This new book in the popular Lencioni series shows what it takes
to gain a real and lasting competitive edge.

Autorentext

Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today.

To learn more about Patrick Lencioni and his other books and servicesincluding his newsletterplease visit www.tablegroup.com.

Zusammenfassung
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

Offers a key resource for gaining competitive advantage in tough times
Shows why the quality of vulnerability is so important in business
Includes ideas for inspiring customer and client loyalty
Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Inhalt

Introduction vii

The Fable

Part One: Theory 3

Part Two: Practice 17

Part Three: Research 69

Part Four: Testimony 119

The Model

The Origins of Getting Naked 195

Naked Service Defined 197

Shedding the Three Fears 201

Broader Applications of Nakedness 214