How do social practices shape experiences, and how does embodied experience organize practice performance? The concept of style offers a fresh answer to the old question how doings and sayings are linked into practice bundles. Based on a rich ethnography of freeskiing, this book develops a theory of phenopractices, or embodied cultural practices of apprehending and expressing style. Focusing on the visual dimension, it extends Garfinkel and Schatzki using recent insights from science and technology studies and the intersection of neuroscience and phenomenology. Of interest to anyone working on contemporary practice thought, the sociology of vision, lifestyle sports, or media.

Autorentext

Niklas Woermann is Associate Professor in Consumption, Culture, and Commerce as well as Head of Graduate Studies, SDU Business School at the University of Southern Denmark. His work focuses on practice-theoretical perspectives on experience, technology, and lifestyle and was published in leading journals in sociology and consumer research. A former Visiting Associate Professor of Sociology at the University of Chicago and Mercator Fellow at the University of Siegen, Niklas combines in focused ethnography and video analysis with an interest in fundamental theory development.