This book examines the use of communications efforts in preventing and challenging extremist narratives online. These efforts are part of the expansive and well-resourced sector of preventing and countering violent extremism (P/CVE). They leverage technology tools (algorithms, direct messaging, and audience targeting) to communicate counter-extremist messaging across various digital platforms.

The research and discussion focus on the role of strategic communications in deradicalizing and changing the behavioral features of 'vulnerable' and 'at-risk' audiences susceptible to extremist messaging. This approach views radicalization pathways toward violence as a key issue to tackle within online P/CVE communication efforts.

This book investigates this problem and seeks to understand and assess the role, efficacy, and implications of such efforts within the broader counter-terrorism (CT) landscape, using UK counter-terrorism efforts (via the Prevent Strategy) as its primary contextual source. This analysis applies the theory of socialization, referred to in this study as 'socialization and reasoned action strategic communication' (SoRaSCo). The authors identify strategic communications deficiencies and offer insights for developing a roadmap for strategic communications in P/CVE in the UK and globally.

Drawing on extensive research, the book provides crucial insights for policymakers, researchers, and the public interested in new trends in P/CVE, counter-terrorism, strategic communications, and policing interventions.

Autorentext

**Dr. Munir Zamir is a Visiting Research Fellow at the University of South Wales' International Centre for Policing and Security. He previously completed a PhD under Prof. Christian Kaunert's supervision at USW. As a creative writer, poet, and musician based in London, he is also a Senior Strategist at M&C Saatchi World Services, specializing in counter-terrorism. Since 2006, Munir has worked with national and international agencies, delivering interventions for vulnerable and radicalized individuals and providing training on extremist narratives. He holds an MSc in Terrorism Studies and has over 20 years of experience in youth engagement, education, and civil society. Munir has advised key international organizations such as NATO, the UN, and the UK Home Office.

*Prof. Dr. Christian Kaunert is Professor of International Security at Dublin City University and Director of the International Centre for Policing and Security at the University of South Wales. He has previously held positions at Vrije Universiteit Brussel, the University of Dundee, and the European University Institute. Prof. Kaunert has taught and researched at universities worldwide and has been an expert for organizations such as NATO, the EU, and the UN. He holds seven Marie Curie Fellowships and has received numerous prestigious grants, including Horizon 2020. He is the Editor of the Journal of Contemporary European Studies* and serves on the editorial boards of other leading journals. Prof. Kaunert holds a PhD in International Politics and an MSc in European Politics.