Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies.  It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies.

Pelin Vardarlier is an Associate Professor in Management and Strategy at Istanbul Medipol University School of Business in Istanbul, Turkey. She has worked in managerial positions in total quality and human resources department in various sectors for more than 10 years. Her research interests cover topics in the field of strategy and human resource management, such as leadership, mentoring and coaching. She is also focusing on digitization, gamification and social media.

Autorentext

Pelin Vardarlier is an Associate Professor in Management and Strategy at Istanbul Medipol University School of Business in Istanbul, Turkey. She has worked in managerial positions in total quality and human resources department in various sectors for more than 10 years. Her research interests cover topics in the field of strategy and human resource management, such as leadership, mentoring and coaching. She is also focusing on digitization, gamification and social media.