This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.

Mohammad Osman Gani is a doctoral candidate at the Graduate School of Humanities and Social Sciences, Hiroshima University, Japan. He has completed his MSc in Development Science from the Graduate School for International Development and Cooperation, Hiroshima University, and received his MBA and BBA degrees from the University of Dhaka. Moreover, he has been working as an Assistant Professor at the Bangladesh University of Professionals (BUP) in Dhaka, Bangladesh. His research interests include entrepreneurship, strategy, international business, consumer behavior, IoT, tourism, sustainability, and supply chain management. He has published numerous articles in a wide range of journals, including the Journal of Business and Industrial Marketing, Journal of Human Resources in Hospitality & Tourism, Journal of Foodservice Business Research, Journal for International Business and Entrepreneurship Development (JIBED), Asian Journal of Economics and Banking, International Journal of Business Information Systems, International Journal of Business and Society (IJBS), The Bottom Line, Benchmarking: An International Journal, Journal of Global Operations and Strategic Sourcing, and the International Journal of Spa and Wellness (RSPA), Asian Business and Management, etc. Apart from all these, he has published several book chapters in different outlets such as Edward Elgar, IGI Global, and Emerald. 

Anisur Faroque, PhD (International Business & Entrepreneurship), is an Associate Professor (tenure track) at the International Business School of Marketing and Communication, University of Vaasa, Finland. Dr. Anisur has extensive teaching experience along with considerable administrative responsibilities as the Head of the Department and Chairperson of various committees at the department and school levels. His research interests center on the marketing, international business, and entrepreneurship domains, and include opportunity recognition, market orientation, entrepreneurial orientation, internationalization, tourism marketing, sustainability, international marketing, business, and institutional networks, and cognitive heuristics and biases in decision-making.  His research has been published in several reputed journals such as the Journal of Business & Industrial Marketing, Asia Pacific Journal of Marketing & Logistics (APJML), International Business Review (IBR), Journal of Business Research, and the Journal of Business and Industrial Marketing, Asian Business and Management, etc.

Yoshi Takahashi is a Professor of Management at the Graduate School of Humanities and Social Sciences at Hiroshima University, Japan. He has been serving in academia for the last 22 years. His research focuses on human resource management and organizational behavior, in particular, training/learning effectiveness and workplace learning, with a primary focus on Southeast and South Asian countries. His work has been published in a number of academic journals, including the Journal for International Business and Entrepreneurship Development (JIBED), International Journal of Business and Society (IJBS), Asia Pacific Journal of Marketing and Logistics (APJML), Journal of Global Operations and Strategic Sourcing, International Journal of Training and Development, and Personnel Review and Journal of Global Mobility. His expertise also covers small and medium-sized enterprise (SME) management, supply chain management, entrepreneurship, and technology and innovation management from the perspective of human resources. He has taught human resource development, technology management, and SME management.

Autorentext

Mohammad Osman Gani is a doctoral candidate at the Graduate School of Humanities and Social Sciences, Hiroshima University, Japan. He has completed his MSc in Development Science from the Graduate School for International Development and Cooperation, Hiroshima University, and received his MBA and BBA degrees from the University of Dhaka. Moreover, he has been working as an Assistant Professor at the Bangladesh University of Professionals (BUP) in Dhaka, Bangladesh. His research interests include entrepreneurship, strategy, international business, consumer behavior, IoT, tourism, sustainability, and supply chain management. He has published numerous articles in a wide range of journals, including the Journal of Business and Industrial Marketing, Journal of Human Resources in Hospitality & Tourism, Journal of Foodservice Business Research, Journal for International Business and Entrepreneurship Development (JIBED), Asian Journal of Economics and Banking, International Journal of Business Information Systems, International Journal of Business and Society (IJBS), The Bottom Line, Benchmarking: An International Journal, Journal of Global Operations and Strategic Sourcing, and the International Journal of Spa and Wellness (RSPA), Asian Business and Management, etc. Apart from all these, he has published several book chapters in different outlets such as Edward Elgar, IGI Global, and Emerald.

Anisur Faroque, PhD (International Business & Entrepreneurship), is an Associate Professor (tenure track) at the International Business School of Marketing and Communication, University of Vaasa, Finland. Dr. Anisur has extensive teaching experience along with considerable administrative responsibilities as the Head of the Department and Chairperson of various committees at the department and school levels. His research interests center on the marketing, international business, and entrepreneurship domains, and include opportunity recognition, market orientation, entrepreneurial orientation, internationalization, tourism marketing, sustainability, international marketing, business, and institutional networks, and cognitive heuristics and biases in decision-making. His research has been published in several reputed journals such as the Journal of Business & Industrial Marketing, Asia Pacific Journal of Marketing & Logistics (APJML), International Business Review (IBR), Journal of Business Research, and the Journal of Business and Industrial Marketing, Asian Business and Management, etc.

Yoshi Takahashi is a Professor of Management at the Graduate School of Humanities and Social Sciences at Hiroshima University, Japan. He has been serving in academia for the last 22 years. His research focuses on human resource management and organizational behavior, in particular, training/learning effectiveness and workplace learning, with a primary focus on Southeast and South Asian countries. His work has been published in a number of academic journals, including the Journal for International Business and Entrepreneurship Development (JIBED),…