The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency inproduct development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

Autorentext
Ming-Feng Wang is a lecturer (Assistant Professor) at the School of Art and Design, Shanghai University of Engineering Science, China, and is currently a senior researcher at Tongji University Shanghai Institute of Design and Innovation in China. In 2016, he received his Ph.D. in Industrial Design from the Department of Industrial Design, National Cheng Kung University in Taiwan. His research interests include cultural and creative industry, product design, industrial design, history, fine arts and crafts. He has published more than 20 SCI, EI and conference papers and two books. He also holds various patents certificates.

Inhalt
1 Introduction1.1 Motive and Objective of the Book1.2 Framework and Description of the Book1.3 Object and Scope of the Book1.4 Terminology of the Book2 Review of Culture and Design2.1 Constructionism and Deconstruction 2.2 Cultural2.3 Cultural and Creative Industry2.4 Cultural and Creative Products3 Field Survey: The Taos and Maoris3.1 Ethnography3.2 Field Survey of Aborigines of Austronesian Languages 3.3 Globalization and Localization 3.4 Heterogeneous Culture and Homogeneous Culture 3.5 Cultural Fusion and Cultural Differences4 New Design Model: Cultural Realism and Virtualism4.1 Metaphysics and Three-Layered Culture4.2 The Theory of Symbolism4.3 Reverse-Triangular Cultural Space4.4 Zen Philosophy4.5 Laozi's Dao De Jing and Design4.5.1 Useful and Useless Design Style, Form, Shape and Function4.5.2 Good and Evil - Design Material and Colors4.5.3 Fortunate and Disastrous - Design based on Human Factors4.6 Concluding Remarks5 Design Method5.1 Questionnaire Survey5.2 Cognitive Survey of Five Senses5.3 Cultural Realism and Virtualism5.4 Fuzzy Evaluation5.5 The Structure Variation Method5.6 Color Evaluation Method5.7 Industrial Product Design and Development Process6 Design Development and Process6.1 Step1 Deconstruct Cultural Features6.2 Step2 Complex Variables6.3 Step3 Fuzzy Evaluation6.4 Step4 The Structure Variation 6.5 Step5 Color Evaluation 6.6 Step6 Product Development 7 Product Display and Validation7.1 Product Display7.2 Product Validation8 Conclusions and Recommendations8.1 Summary of the Book8.2 Recommendations of the Book