Consumer Behavior: Buying, Having, and Being, Global Edition

For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. The full text downloaded to your computer

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Inhalt

• PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
• 1. Buying, Having, and Being: An Introduction to Consumer Behavior
• 2. Consumer and Social Well-Being
• PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
• 3. Perception
• 4. Learning and Memory
• 5. Motivation and Affect
• 6. The Self and Gender Identity
• 7. Personality, Lifestyles, and Values
• PART 3: CHOOSING AND USING PRODUCTS
• 8. Attitudes and Persuasive Communications
• 9. Decision Making
• 10. Buying, Using, and Disposing
• PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
• 11. Group Influences and Social Media
• 12. Income and Social Class
• 13. Subcultures
• 14. Culture