Examines marketing transformation in the global economy Explores the current state of the marketing field and where it is going Features contributions from marketing researchers and practitioners from around the world Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Zusammenfassung
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Inhalt
Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract.- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales.- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract.- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract.- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract.- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract.- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries?.- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract.- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract.- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability.- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract.- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract.- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract.- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract.- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract.- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract.- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector.- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation.- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract.- Chapter 20: An Abstract: Rethinking Sponsorship Recognition.- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract.- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract.- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract.- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract.- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract.- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making.- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract.- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract.- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract.- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract.- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract.- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract.- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract.- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract.- Chapter 35: Analysis of Impulsiveness inM-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract.- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract.- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract.- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract.- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives.- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract.- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract.- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk.- Chapter 43: Muslim Consum...