Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.

Autorentext
Marcel Danesi is Director of the Program in Semiotics and Communication Theory and Professor of Linguistic Anthropology at the University of Toronto, Canada. He is the author of many books, including Of Cigarettes, High Heels, and Other Interesting Things; X-Rated! The Power of Mythic Symbolism in Popular Culture; and The History of the Kiss: The Birth of Popular Culture. He was made a Fellow of the Royal Society of Canada in 1998, founded a research center (Center for Communication and Information Sciences), and is the Editor in Chief of Semiotica. Danesi's work has been featured in the New York Times, Toronto Star, and Psychology Today, among other print publications, and he has been a guest on broadcast outlets such as National Public Radio.

Inhalt
X-Power: American Pop Culture as a Theater of the Profane * V-Power: The Feminine Form and Pop Culture * Logo-Power: The Role of Branding and Advertising in Pop Culture * i-Power: Pop Culture in the Age of the Internet * N-Power: Occultism in Pop Culture * Spectacle-Power: Why We Hate to Love and Love to Hate Pop Culture