Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company's development has grown tremendously, calling for new solutions.

Autorentext
Christiane Prange is Professor of Global Strategy at Tongji University (China) and the Director of the AgileVentureLab, a think tank focused on dynamic strategizing in volatile environments. With over 20 years expertise in internationalization and transformation strategies, she has been advising companies around the world to increase their global competitiveness.
Ralph Kattenbach holds the Volkswagen/SAIC Chair in Human Resource Management at Tongji University (China). He has over 15 years of expertise in HR management, organizational psychology and empirical methods. He has been advising companies on organizational research on culture and leadership issues as well as on professional coaching.

Inhalt
Introduction.- Aspiring Global Giants.- Ethnocentrism Revisited.- Corporate Social Responsibility on the Move.- Coaching in Asia.- Conclusion.