Americans in the 1950s faced the challenge of negotiating the new medium's place in the home and in American culture in general. Using the American Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users.

Autorentext
MICHELE ROSENTHAL is Professor in the Department of Communication at the University of Haifa, Israel.

Inhalt
American Protestantism and the Television: Toward a Dialogical Approach to Media, Religion, and Culture "Turn It Off!:" The Liberal Protestant Critique of Television Mainline Religious Broadcasting: A Failure? Television and the Construction of Evangelical Identity "The Age of Space Requires Space Age Teaching Tools:" Technology on Evangelical Terms Epilogue: Protestants in the Age of Electronic Media