This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Autorentext

M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).

Inhalt

1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index.