This book provides a comprehensive guide to navigating the complexities in modern business landscape which is increasingly defined by the omnichannel paradigm, offering practical strategies and theoretical frameworks for optimizing operations, managing risks, and making informed decisions in the omnichannel world. It delves into crucial areas like pricing strategies in dual-channel supply chains, exploring the nuances of "Buy Online, Pick-up in Store" (BOPS) models, and addressing the critical intersection of sustainability and supply chain omnichannel operations.

Autorentext

Limeng Chai, Ph.D. in Management, is a researcher at Soochow University in China. Her research focuses on omni-channel operation management, sustainable supply chain management, artificial intelligence and risk management.