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How Change Happens

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Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don'... Weiterlesen
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Beschreibung

Discover how those who change the world do so with this thoughtful and timely book

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s-tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century.

Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University's McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com.  

  • Examines why some societal shifts occur, and others don't
  • Illustrates the factors that drive successful social and environmental movements
  • Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change

Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens-whether you lead a social change effort, or if you're tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.



LESLIE CRUTCHFIELD (Washington, DC; http://www.fsg.org/people/leslie-crutchfield), is an author, speaker, philanthropic and nonprofit advisor, and leading authority on scaling social innovation and high-impact philanthropy. She is a senior advisor with FSG Social Impact Advisors. She is also coauthor with John Kania and Mark Kramer of the book, Do More Than Give: The Six Practices of Donors Who Change the World.  She has formally addressed thousands of nonprofit and philanthropic leaders at events. In addition, Crutchfield has spoken about her books on shows such as ABC News Now and NPR, among others. She continues to contribute to the media; her most recent piece, 'How Donors can Achieve Maximum Impact,' was featured last fall in The Washington Post Special Charity Edition. 



Autorentext

LESLIE R. CRUTCHFIELD is executive director of Georgetown University's Global Social Enterprise Initiative (GSEI) at the McDonough School of Business, and an author, educator, trainer and leading authority on social change. Crutchfield's two previous books are the bestselling, award-winning Forces for Good: The Six Practices of High-Impact Nonprofits with Heather McLeod Grant, and Do More Than Give: The Six Practices of Donors Who Change the World with Mark Kramer and John Kania of FSG social impact consultants, where Crutchfield serves as senior advisor. A frequent media contributor and commentator, her writing and ideas have been featured in Fortune, Forbes, Fast Company, The Washington Post, The Chronicle of Philanthropy and Stanford Social Innovation Review, and she has appeared on ABC News, PBS and other shows.

Klappentext

Some changes take hold, while others don't. Why do some movements soar while others stagnate or fizzle?

Take tobacco. Just a couple of decades ago, people smoked pretty much everywhere in the U.S.at work, on airplanes, in hospitals. Today, the harmful habit has been dramatically reduced. How did so many people abandon this highly addictive, extremely enjoyableeven celebratedbehavior?

Just as Americans stopped smoking, they also started stockpiling guns. Gun laws today are more lenient than ever, and just like cigarettes just a couple of decades ago, now firearms are everywhereglorified on movie and TV screens, legally owned, easily purchased, and openly carried in most states.

LGBT rights advocates also achieved a dramatic shift in recent years: From a time when most states were passing laws to ban same-sex marriageand President Bill Clinton had signed the federal Defense of Marriage Act defining it as only for heterosexual couplestoday marriage equality is the law of the land. As President Barack Obama declared "love is love."

How did U.S. society get to a place where it celebrates gay weddings, bans smoking in most places, and openly carries pistols and freely stockpiles military-grade weapons? During this same timeframe, what did we do to so decisively cut acid rain at the turn of the 21st century, but now can't seem to make a dent in carbon emissions? Who is most responsible for the resounding successes of certain movements like gun rights, tobacco control, drunk-driving reduction and global polio elimination? The answer is not what you might think.

How Change Happens explores the leadership approaches, campaign strategies, and ground-level tactics used in a range of modern change campaigns. By examining social and environmental movements that have peaked in spectacular fashion from the 1980s through the 2010s, the author shows how and why these movements reached their goals. The book also explains why other recent campaigns can't seem to make as much headway, such as Occupy Wall Street, carbon climate action, and gun violence prevention. And it explores implications for newly emerging causes, such as #MeToo/Time's Up, Black Lives Matter, the Fight for Fifteen minimum wage campaign, and more.

Written by Leslie Crutchfieldan authority on social changewith support from a research team at Georgetown University's Global Social Enterprise Initiative at the McDonough School of Business, the book unpacks the histories of a range of modern change campaigns. The author learns that winning movements and also-rans alike started out with a mixed bag of factors that influenced their trajectories, and no single political ideology or set of religious values has dominated. Movements, she finds, aren't so much destined to succeed as they make their destinies come true.

Inhalt

Foreword ix

Introduction: How Change Happens 1

Chapter 1 Turn Grassroots Gold 21

Chapter 2 Sharpen Your 10/10/10/20 = 50 Vision 53

Chapter 3 Change Hearts and Policy 77

Chapter 4 Reckon with Adversarial Allies 103

Chapter 5 Break from Business as Usual 119

Chapter 6 Be Leaderfull 143

Conclusion: Where We Go from Here 171

Appendix A: Research Parameters 185

Appendix B: List of Interviews 189

Appendix C: Additional Resources on Movements and Systems 193

Acknowledgments 215

About the Author and GSEI 221

Index 223

Produktinformationen

Titel: How Change Happens
Untertitel: Why Some Social Movements Succeed While Others Don't
Autor:
EAN: 9781119413783
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Hersteller: Wiley
Genre: Politische Soziologie
Anzahl Seiten: 240
Veröffentlichung: 20.03.2018
Dateigrösse: 0.5 MB