Willkommen, schön sind Sie da!
Logo Ex Libris

Personas - User Focused Design

  • E-Book (pdf)
  • 170 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a use... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hiererhalten Sie Ihren Download-Link.
CHF 130.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.

Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.

Based on 20 years' experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition of Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.



Inhalt

Introduction - Stories About Users.- A Slice of the World.- Finding the Connections.- Persona Writing.- Personas in Use.- Making Your Personas Live.- Going Global - International Personas.- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda.- Benefits and Challenges of Personas.

Produktinformationen

Titel: Personas - User Focused Design
Autor:
EAN: 9781447174271
Format: E-Book (pdf)
Hersteller: Springer London
Genre: Betriebssysteme
Veröffentlichung: 08.02.2019
Digitaler Kopierschutz: Wasserzeichen
Dateigrösse: 12.93 MB
Anzahl Seiten: 170

Weitere Bände aus der Buchreihe "HumanComputer Interaction Series"